Tsipursky's research focuses on promoting truth-oriented behavior, rational thinking, and wise decision-making. He studies these topics as a professor at the Ohio State University, and serves as President of Intentional Insights, a nonprofit devoted to popularizing these topics. Its main current focus is the Pro-Truth Pledge, a project that aims to reverse the tide of lies and promote truth in public discourse through combining behavioral science and crowd-sourcing. Tsipursky has authored a number of books, most notably the Amazon bestsellers The Truth Seeker's Handbook: A Science-Based Guide and Find Your Purpose Using Science and is currently writing Pro-Truth: Fighting Post-Truth Politics with Behavioral Sciences. Pieces by him regularly come out in prominent venues such as Time, Scientific American, Psychology Today, Newsweek, The Conversation, and elsewhere.
In the News
Discusses the illusory truth effect: this thinking error happens when false statements are repeated many times, and as a result, we begin to see these lies as true. Examines the strategies of Donald Trump, Nigel Farage, and Priti Patel in using the illusory truth effect.
Presents a variety of research-based tools for ensuring that our beliefs are aligned with reality. Provides the skills to avoid thinking errors and help others to do so, preventing disasters and facilitating success for oneself, those one cares about, and society.
Outlines some examples of effective communication strategies, and provides case studies where conservative radio show hosts changed their minds based on new information.