Democrats Rally Around ‘Affordability,’ But ‘Precarity’ Is a Better Slogan

Janeese George’s recent victory in the Washington, DC, mayoral primary and wins by progressive Democrats in New York and Colorado last week are signs that Zohran Mamdani’s election was not a one-off, and that populist, “eat the rich” messaging is effective across a broad swath of voters. But as the US heads toward midterm elections, Democrats are having a hard time finding a partywide motto with similar resonance. Since last fall, they have been focusing on “affordability” because the slogan resonates with working-class voters; their main message is that things are too expensive and that the cause is unchecked corporate greed.