The Science of Science Communication

With a global climate strike on September 20th and waves of protests surrounding the UN summit on climate change, public interest in science seems to be on the rise. And scientists are answering the call, with more researchers than ever taking to social media to share their work with the public and each other. Professor Sara Yeo discusses how different audiences perceive science communication, the ways in which emotions can factor into it, and how scientists can make the most of engaging online.