Baldwin-Philippi’s work focuses on civic media and political communication. She is particularly interested in how citizens’ engagement with new technologies can restructure forms of political participation and idea about citizenship. Baldwin-Philippi has approached this area of study from a variety of political contexts, including political campaign professionals’ use of social media, innovation efforts in municipal governments, and games designed to increase political participation.
Studies how campaigns have adopted digital technology, particularly social media, in the years after the Obama 2008 campaign. Provides insight that goes beyond a descriptive account of digital communication strategies and their evolution to investigate the critical questions of what types of political actions these new strategies invite us to take, and what kinds of citizens they encourage us to be.
Documents the rise of a “culture of analytics” in campaigns, and the failure of down-ballot campaigns to adopt such practices despite their buy-in to the ideals behind them.