Shooting Your Brand in the Foot
- Media & Public Opinion
- Democracy & Governance
- Civic Engagement
Professor Ciara Torres-Spelliscy outlines the power of public backlash, shareholder pressure, and consumer boycotts to check corporate spending on political causes.
- Read her article Shooting Your Brand in the Foot: What Citizens United Invites.
- Find the mentioned Barbie music video and Target protests on YouTube, as well as the consumer choice phone apps on the left and right in your app store.